Michael Shirley Portfolio

Michael

Shirley

Communications | Marketing | Public Engagement Portfolio

michael shirley

about

I am passionate about bringing out the best in every person and team, and I have a strong background in communications, project management, and partnership engagement. I have a master's degree in human resources development from Clemson University and am committed to ongoing professional development.

Most recently, I was recognized as a Super Achiever and graduated from the BlueCross Aspiring Leaders program. I have also managed over one million dollars in grants and generated nearly $500,000 in new revenue for a nonprofit organization dedicated to preventing child abuse and promoting child well-being.

work

experience

Communications

My career began in the public relations and communications world. I was fortunate along the way to have great mentors who taught me what it takes to be a great communicator. Name a communications project, I’ve probably done it.

work

experience

Public engagement

My experience in communications has shown me the power of clear and concise messaging to connect with audiences. Witnessing the impact this can have on a community has fueled my passion for using my skills to not just inform, but to engage and inspire.

This is why I'm particularly drawn to this role, where I can leverage communication to truly empower and connect with the communities the Central Carolina Community Foundation serves.

notable

projects

Communications and public engagement

michael shirley

national alliance

university

BlueCross blueshield of south carolina

Selected and implemented a sales enablement platform including news channels, content pages and lessons for employee onboarding and training.

national alliance web

Bluecross blueshield of south carolina

Led content development for the division’s website, NationalAlliance.com and LinkedIn presence to increase awareness of National Alliance in the self-funded, administrative services only (ASO) space.

ATD SC Comms

association for talent development south Carolina chapter

Giving back to my profession is important to me. I served as VP of Communications for ATD South Carolina from 2023-2024. In this role, I led strategy, design, development and deployment of mostly event-based and member communications.

child abuse prevention month

children’s trust of south carolina

Leading statewide Child Abuse Awareness Month campaigns is where my career started. This experience provided insight into many areas of communications and public engagement including press kits, activation toolkits, building press and community relations and so much more!